It is common to find a whole range of cannabis-related beauty products available in exclusive personal care stores, which are also promoted by influencers and entertainment personalities. Since decriminalization, cannabidiol (CBD) has become not only the main component in medicine, but also in the clothes industry, materials, and special cannabis-based food for people and pets.
Hemp beauty products are trendy even though the word “marijuana” or “cannabis” has been stigmatized by society for many years.
Thanks to the cultivation and transformation of cannabis in a medical, scientific and industrial way, there are many companies that have found a way in this industry to take advantage of the benefits of hemp components.
Now, companies use it in the development of cosmetics, food and even textiles.
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Most hemp beauty products contain CBD
Cannabidiol (CBD) that does not have psychoactive effects, is the main component that companies have used for their hemp beauty products. It is used in gums, soaps, masks, creams, shampoo and hair treatments. It’s even used in special food for pets, clothes, and materials for construction.
According to a study of the industry’s economic impact conducted in 2019 by EConcept for Medcann, the local market could move around $239 billion in cannabis cosmetics and hemp beauty care products alone.
It is common to find a whole portfolio of hemp beauty products in exclusive shops. They’re also promoted by influencers and entertainment personalities generating excitement in consumers, mainly women.
A new industry of hemp beauty products
Products such as hair treatments for hair growth and facial oils can be found on the market for around $300,000.
Thousands of hemp beauty products are made around the world with CBD as the main component. It has become a global trend and is achieving that cannabis is no longer seen as a drug, but as a plant that provides a new cosmetics industry.
In Colombia, the companies that have emerged in this new industry work every day in search of the standardization of all the processes of the seed.
Companies are competing for international business
Colombian companies plan to be able to go out to the international market and to compete with high standards of quality in countries like Canada, England, and the U.S.
This is the case of Ps Consultores Operadores, which has been working in this new industry and projecting itself at an international level in the elaboration and commercialization of a hemp beauty product line of which a pre-launch was made within the framework of the Casacor fair in the city of Asuncion, Paraguay.
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