Lösch-Zwerg launches hemp drinks on the market

Cola and energy drinks have been the successful products of the AfG sector for years. The Lösch-Zwerg Brewery from the Bavarian town of Gessertshausen is also aware of this and is going to launch hemp drinks on the market starting February 2020.

These drinks include hemp cola, lemonade with hemp flavor and hemp infusion.

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Lösch-Zwerg moves from beer to hemp drinks

As the inventor of Extinguishing Dwarf hemp drinks, the “master brewer” initiated a small revolution in 1998, immediately after his entry into the traditional brewery.

Since then, Lösch-Zwerg has taken Germany’s refrigerators by storm with the artisan art of brewing, open barrel fermentation, and the small Steinie bottle with a pull-off closure.

In the meantime, cannabis products have also developed into a decisive trend in the German food and beverage industry and are gaining more and more ground on the shelves of retailers.

Whether tea blends, lemonades or chocolate, hemp drinks and food with cannabis ingredients are enjoying great popularity.

Hemp drinks aim to target a young demographic

“The trend towards hemp products and the curiosity of experimental consumers for this topic fits perfectly to our young Lösch-Zwerg target group,” said Thomas Schimpfle, owner and managing director of Lösch-Zwerg Brewery. “With Hanf-Cola, we have created an innovative cola lemonade that meets the spirit of the times and satisfy consumers’ desire for exciting taste experiences. So far, there are very few hemp drinks on the market in the cola segment, so we are convinced of the great potential of our new product.”

Lösch-Zwerg Hanf-Cola is enriched with a hemp infusion, an infusion made from the leaves of cannabis, which together with the aroma of the cannabis plant, is supposed to give the product a light cannabis note.

THC will not be added to hemp cola

The THC value of the new hemp drinks is below the detection limit. As such, an intoxicating effect is excluded.

Lösch-Zwerg Hanf-Cola is the perfect addition to the recently introduced Energy Cola Orange. Two drinks are made for young people who are looking for something with power, relaxation, or both.

Lösch-Zwerg Hanf-Cola hemp drinks are going to be available from February 2020 in the 0.33-liter Steinie bottle. Energy Cola-Orange has been on the market since May 2019. The products will also be available in 0.33-liter can.

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(Featured image by Brenna Huff via Unsplash)

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First published in Getreanke Zeitung, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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