By / February 16, 2023

Twitter Now Allows Cannabis Ads

Twitter has decided to open its platform to cannabis advertising in the U.S. and Canada.

An update on the company’s website indicates that, subject to restrictions, Twitter will now allow approved cannabis brands to target adults in legal jurisdictions in the U.S. and Canada.

For more news like this, download our free cannabis news app.

Twitter Cannabis Ads Come With Heavy Restrictions

Beyond cannabis products, Twitter will also allow ads for related products and services, such as testing labs or growing tools. Until now, only CBD-based cosmetic brands were allowed to advertise on the platform.

Under the new guidelines, cannabis-related advertisers must be pre-approved by Twitter and have a license issued by the relevant authorities. They can only target jurisdictions in which they are authorized to promote their products or services.

Ads promoting or offering the sale of cannabis remain prohibited, with the exception of hemp-derived CBD topical products containing 0.3 percent THC or less, the U.S. federal limit.

Advertisers on Twitter may not target customers under the age of 21, and landing pages must be age-ranked. Claims of efficacy, health benefits, or advertisements depicting people using cannabis are also not allowed.

Twitter Changes Apply Mainly to US Users

For Canadian brands, little seems to have changed, as Twitter already allowed restricted advertising for cannabis.

Similar to the rules in the U.S., Canadian cannabis advertisers must be licensed by Health Canada and pre-approved by Twitter and can only promote informational or brand preference content.

Advertising content that conveys pricing or distribution information, offers a testimonial or endorsement, or features a person, character, or animal remains prohibited on Twitter.

Despite these restrictions, the policy change made Twitter the first major social network to allow cannabis advertising in the United States.

Other Platforms Are Still Reluctant

Google recently opened up – somewhat – to advertising hemp products and CBD cosmetics in California, Colorado, and Puerto Rico.

Facebook, which acquired Instagram in 2012 for US$1 billion, prohibits “attempts to buy, sell, or trade non-medical drugs, pharmaceutical drugs, and cannabis by individuals, manufacturers, and retailers,” according to the company’s policies. It allows advertisements for some hemp products but not for THC or CBD products.

On Instagram, the policy is similar, with the platform noting that it “does not allow individuals or organizations to use the platform for advertising or selling cannabis, regardless of the seller’s state or country.”

TikTok also severely censors any posts around cannabis and completely bans advertising, even by legal operators.

Reddit allows ads for “topical and non-edible hemp-derived products” in the United States.

(Featured image by greenwish _ via Pexels)

DISCLAIMER: This article was written by a third-party contributor and does not reflect the opinion of, its management, staff, or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the company may believe that its expectations are based on reasonable assumptions, the actual results that the company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in Newsweed, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.

Comments are closed for this post.