Meta Is Updating Its Advertising Policies for Cannabis-Related Products

Meta has updated its policies to introduce a “CBD and Related Products” category, allowing advertisers to promote some hemp products in certain regions. Legitscript-certified CBD products can also be promoted with Meta’s agreement. THC product advertising remains prohibited. The changes follow evolving US regulations and aim to expand advertising opportunities while protecting users.

Facebook, now known as Meta, is introducing changes to its policy regarding hemp-related products. The new name for this category is “CBD and Related Products,” and the guidelines for promoting CBD products on the platform have been updated. All of this is aimed at allowing the advertising of CBD products in the United States.

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New Policy Updates

According to the new Meta advertising guidelines, advertisers will no longer need special permits to run campaigns that:

1. Promote or offer the sale of hemp products on Meta platforms that do not contain CBD or have less than 0.3% THC (such as hemp seeds and hemp fiber) in Canada, Mexico, and the United States, provided they comply with all applicable local regulations, required permissions, and industry guidelines.
2. Educate, advocate, or disseminate public service announcements on Meta platforms related to CBD and related products, provided that such advertisements do not offer any prohibited products for sale.

However, Meta still prohibits the publication of advertisements promoting THC products, which are Indian hemp products containing psychoactive ingredients.

Meta to Allow Advertising of Certified CBD Products

An important addition is that Meta will allow the promotion of Legitscript-certified CBD products (which also requires written consent from Meta after obtaining Legitscript certification), provided they comply with applicable local legal regulations.

CBD product advertisements cannot be targeted at users under the age of 18. These updates only apply to advertisers in the mentioned regions and, importantly, are based on local laws and restrictions.

Medical Cannabis Products Remain Subject to Prescription Drug Rules

Meta maintains that products covered by the policy regarding prescription medical cannabis are not subject to these updates, and advertisers of such products must still adhere to the prescription drug policy.

Meta Simply Following a Necessary Trend

Due to changes in hemp usage regulations, Meta is not the only platform that has had to update its policy.

Twitter also recently changed its regulations regarding CBD promotion. U.S. regulations regarding hemp products are evolving, requiring each platform to adapt to these changes to enable more advertising opportunities. However, it is important to note the legal requirements in each state.

Meta Claims to Be Changing its Policy for the People

“We want people to continue discovering and learning about new products and services on our technologies. That’s why today we are changing the name of our hemp and related products advertising policy to ‘CBD and Related Products’ and allowing the promotion of legal, non-edible CBD products in the U.S., with certain limitations.

For more information on the new CBD and related products policy, as well as the countries where Meta allows advertising promoting or offering the sale of CBD and related products, please refer to the Business Help Center.

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(Featured image by Artapixel Creative Team via Pixabay)

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