By / December 19, 2019

Freia Pharmaceuticals hopes to expand the Italian cannabis market

After the continuous alarms caused by the seizures in recent months, the new law tries to further regulate the Italian cannabis market, laying the foundations for its development.

Cannabis is one of the world’s most talked-about topics. One potentially useful hemp news tool is, which focuses on the latest marijuana news, social change, economic trends, and medical information.

The drawbacks in the Italian cannabis market

“So far the potential of the cannabis supply chain has been compressed. It was for the need to produce raw materials that were THC-free. Since the Supreme Court had established that selling leaves, inflorescences, oil, and resin to the public is a crime unless these products are actually without dopant effect,” explained Alessandro Cavalieri, CEO of Freia Pharmaceuticals.

Freia Pharmaceuticals is a company specializing in the development of products based on derivatives of hemp seeds.

“The measure will help to support the cultivation of this highly profitable plant, encouraging the extension of the cultivated area and the creation of an integrated supply chain,” he added.

Contained in the text proposed by Senator Loredana De Petris, the law tries to put an end to the chaos in the Italian cannabis market that was created last May.

A ruling of the Supreme Court ruled that the sale of products derived from hemp was illegal unless they were without drug efficacy. Many shops closed down fearing legal consequences and manufacturers had to face the risk of finding themselves with warehouses full of unsold goods.

The sustainable Italian cannabis market

“Now farms that grow plants with a level of THC less than or equal to 0.5% will find new market outlets, extending the cultivated land and helping to create new jobs,” said Freia Pharmaceuticals.

The company also stressed the need to create an integrated supply chain capable of growing and processing the entire plant, and also to dispose of waste to make this activity truly sustainable.

In other words, you should develop and consolidate a chain that combines research and development, agricultural production, processing, and marketing to allow hemp to regain the importance and turnover that is due to it.

The Italian cannabis market could bring huge turnovers

According to an estimate by the experts of Freia Pharmaceuticals, between 2018 and 2019 the cannabis production in Italy generated a turnover of about $200 million (€180 million) for farms alone, which are less than 1,000.

The Italian cannabis market thriving in the countryside.
Hemp is reportedly being grown currently in the Italian countryside of Apulia, Piedmont, Veneto, Basilicata, but also in Lombardy, Friuli Venezia Giulia, Sicily, and Sardinia. (Source)

As Coldiretti pointed out, in the last five years the cultivated area has increased tenfold, going from 400 hectares in 2013 to almost 4,000 estimated for 2018.

In the past, cannabis has played an important role in the agricultural activities of the country, with the plant fibers used for the production of fabrics and ropes.

Italy was once a leading cannabis producer

“Until the 1950s, Italy was the second largest cannabis producer in the world, with 90,000 hectares of land dedicated to its cultivation. Then the plant was the subject of a campaign that associated it with drugs and the spread of cheaper synthetic fibers from abroad did the rest,” recalled Cavalieri.

“These events led to the gradual abandonment of industrial cultivation, to the sale of the plants and to the loss of competence and experience, which is still difficult to rebuild today,” continued the expert.

Aware of the potential of the Italian cannabis market, Cavalieri’s team decided to focus on some properties of this plant, doing research and developing patents in the pharmaceutical and nutritional fields.

“Since the beginning of our activity, we have focused on products free of THC and CBD. In this sense, the amendment has no direct consequences on our work,” said the founder of Freia Farmaceutici.

For them, it is equally important because it helps to unhinge the prejudice that still weighs on the Italian cannabis market and to promote realities that are an extra weapon for the sustainable growth of the country’s economy.

Cannabis research grant

Being in the register of innovative SMEs, the company holds seven patents and several product lines registered with the Ministry of Health in the cardiovascular, dermatological, allergological and gynecological fields.

“From cannabis, we extract active ingredients such as omega 3 and omega 6, useful for developing therapeutic solutions with different areas of application,” explained Cavalieri. “We have received a grant from the EU to do research on hemp and develop nutritional products for cancer patients. During the therapy, the person suffers from lack of appetite and it is necessary to support him with hyper-nutritious foods that are easily absorbed. We are already in the final phase of testing the product that is based on vegetable proteins.”

Woman on laptop representing the research put into the Italian cannabis market.
Freia Pharmaceuticals maintains several research programs sponsored by the EU. (Source)

For the time being, Freia Pharmaceuticals has been operating on the Italian cannabis market since it launched its first products in 2017. However, the company aims to go beyond national borders.

 “We have 110 hectares of land planted with hemp, we closed 2018 with a sales volume of $900,000 (€810,000) and for 2019 we estimate to reach $1 million (€900,000) and $280,00 (€252,000).

Our ambition is to enter foreign markets as early as next year, we are currently negotiating with European partners and in January 2020 we will open our subsidiary in the United States.” said Cavalieri.


(Featured image by skylark via Pixabay)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in Business Insider, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.

Comments are closed for this post.