Kathy Ireland taps into billion-dollar CBD industry with a new venture

People are growing crazy for cannabidiol (CBD) products because of the wonderful benefits that it offers. It is essentially all the good of cannabis minus the legal complications and stigma surrounding marijuana. The CBD industry’s apparent success is inspiring entrepreneurs everywhere to try and give the miracle compound a shot.

Dipping into the cannabis oil

Former supermodel turned business mogul Kathy Ireland found success on the runway and with her line of living room furniture and accessories. For her next venture, she is hoping to dip her feet into the cannabis industry through CBD oil using an offshoot of her $2 billion company called kathy ireland Health & Wellness.

For an entrepreneur of her stature, Ireland is risking a lot by trying out the CBD industry. Despite the uncertainty of the market, Ireland is already set on making a mark with her new venture.

Putting her name on the line

Ireland is working with California-based Isodiol International, Inc., which is already a major manufacturer of CBD products. The entrepreneur has her eyes set on her current group of loyal customers as her primary target market as she hopes to introduce these people to the wonders of CBD.

Instead of cashing in on the green movement, Ireland is hoping to use her new venture as a way to do good. She believes that the kathy ireland Health & Wellness brand will be an opportunity to educate people about what CBD and the body.

“There’s a stigma attached, and there’s no reason for that,” says Ireland. She adds that these products belong in major retailers such as Walgreens.

Is there really a risk in the CBD industry?

Ireland’s new venture is not exactly a risk anymore as the CBD market is soaring to new heights each day. Experts are projecting that the market will hit $22 billion by 2022, but that number could expand further. Aside from its popularity, the CBD industry is also attracting brands such as Coca-Cola and Heineken. These could really further the growth of the industry.

CBD-based companies like PotNetwork Holdings, Inc. (OTCMKTS: POTN) have already found success in the industry. POTN’s wholly-owned subsidiary and distributor, Diamond CBD, Inc, was able to generate a revenue of over $12 million during the first half of 2018, which is a massive increase from its performance a year ago.

Aside from that, Diamond CBD is a clear standout during trade shows such as the premier ASD Market Week, where hundreds of other brands attended.

With her new venture, Ireland could do the same if she is able to deliver quality CBD products to the homes of many.

The CBD industry is growing continuously

The CBD industry is growing bigger and bigger because of entrepreneurs who are seeing the potential of the market and are acting on it now. Their entry into the market comes in at perfect timing as the demand for CBD products is steadily growing. Hopefully, these companies will be able to supply the population with quality products only.

(Featured Image by zannaland via Flickr. CC BY-SA 2.0.)