The coronavirus pandemic left many economic sectors in shambles, especially the tourism and hospitality industry. Experts believe that cannabis could be the key to revitalize these sectors in the near future. By following the steps of other countries on how to use cannabis in different economic sectors, the Mexican hotel industry is trying to incorporate hemp and cannabis as part of its main offer.
Due to the confinement, the coronavirus pandemic triggered the sale of various products, such as toilet paper, cleaning products, chlorine, disinfectants, basic necessities, preserves, beauty, personal care and hygiene, online clothing, beer and also cannabis.
In this context, various foreign and Mexican investors are welcoming the ruling approved by the Senate of the Republic regarding the regulation of the cannabis plant for recreational purposes. In the United States, Canada, Uruguay, and even Mexico, cannabis-friendly hotels, restaurants, and spas that offer sensory experiences where customers can enjoy cannabis-based products without running risks are in high demand.
In the face of the economic crisis, the manufacturing sector of various cannabis-based products has shown a constant and sustained increase, while trade, services, tourism, and construction have suffered a considerable decrease in operations.
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Mexican hotel industry could benefit from cannabis
As part of the post-Covid economic revival, wellness tourism, as the growing niche of the tourism market related to mental, emotional, physical and spiritual health treatments is known, is experiencing a substantial increase in demand in natural environments and urban spaces.
“It is not a surprise that the hotel industry is trying to incorporate hemp and cannabis as part of the main offering. Studies showed that cannabis can reduce anxiety, inflammation, relieve muscle tension, and reduce stress, making it ideal for spas. While cannabis cooking continues to make its way into both haute cuisine and family cooking,” said Jorge Molina, CEO of E3.
The Caribbean hotel specialist also pointed out that the trends and intersectoral relationships that have already been occurring have accelerated in the Wellness Centers of the United States. There, hotels are offering spa treatments, such as massages and manicures, with cannabidiol oil, better known as CBD.
Cannabis could be the key to develop the tourism sector
As will be recalled, the World Health Organization (WHO) has determined that cannabidiol (CBD), a non-psychoactive molecule, different from THC, a compound of the cannabis Sativa plant, has high therapeutic potential.
“The combination of Tourism, Cannabis and Wellness is an alternative to treatment and rehabilitation for those who managed or maintain high levels of stress or anxiety in the post-COVID era, as well as an interesting, competitive and successful option for business diversification, economic revival and business strategy,” Molina added.
The CEO recalled that overall, services have to offer more product diversification, and recalled the case of Mike Tyson, “who increased his business and income with cannabis, built a resort for smokers in California. The eccentric ex-boxer makes an estimated half a million dollars a month from the sale of therapeutic products alone.”
The potential of the Mexican cannabis sector to market and produce cannabis derivatives is very high, including for therapeutic use. Diversifying and finding alternative routes is the key to improving profitability and reducing risk. In addition, there are international examples such as Lowell Cafe.
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First published in Grupo en Concreto, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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