By / December 4, 2019

How the legal cannabis market is changing the world

According to Euromonitor International forecasts, the legal cannabis market will grow rapidly in the next decade, completely changing the food, tobacco, medical and cosmetic industries. 

Already, more and more countries are deciding to legalize and regulate cannabis sales. Although the cannabis industry still has some problems with access to financing.

You can find more information about the cannabis industry and other important news in the cannabis sector in the app and its companion marijuana news website. 

What the future holds for the legal cannabis market

Cannabis-based drinks, cosmetics, a lunch box with CBD, cannabis pills for a good night’s sleep – this is how our world may look in 2030.

Euromonitor analysts are currently valuing the global cannabis market, both legal and illegal, at $150 billion. 

According to forecasts, in 2025 the legal market will grow by 77% of total sales amounting to $166 billion. Furthermore, experts argue that by 2030 companies will have their own brands of cannabis for everyday use, as cannabinoids can be used in many industries.

Legalization is progressing across North America

Hemp-based products can roughly be divided into three categories: those containing psychoactive tetrahydrocannabinol (THC), medicinal substances (CBD) and others (oil, seeds, fibers). 

Currently, the medical and recreational cannabis market is developing mainly in North America. In the U.S., medical cannabis use is legal in 33 states and recreational cannabis use is legal in 11 states. In Canada, medical cannabis has been legal since 2001 and recreational cannabis has been legal since 2018.

the legal cannabis market is big on hemp products
Hemp-based products are trending around the world and expanding in the United States. (Source)

The cannabis market may have a strong impact on several major FMCG sectors in the coming years. This will be mainly the non-alcoholic beverages sector, where CBD is starting to be used.

Euromonitor assumes that in the coming years the beverage producers will take over cannabis businesses and create their own new CBD brands.

How the legal cannabis market plays into other sectors

The legalization of cannabis will also change the tobacco industry, where demand for cigarettes is already falling in developed markets and the number of smokers is decreasing. 

Smokers are already experimenting with THC, mainly through vaporization, and tobacco producers themselves are increasingly willing to invest in cannabis companies.

“Cannabis legalization will revolutionize the tobacco industry and will contribute to the decline in demand for tobacco,” Euromonitor predicted. 

The legal cannabis market has big effects on the tobacco industry
The tobacco industry will be affected by the expansion of the cannabis market. (Source)

CBD is also becoming an increasingly popular substance in the cosmetics industry, most commonly used in the production of dermo-cosmetics. It also appears more and more often in dietary supplements, analgesics or sleeping pills.

Cannabis takes over the food industry

The legal cannabis market is also taking the food industry by storm. 

“Sales of food from CBD or even THC will double in the next two years,” estimated Euromonitor.

At the moment, cannabis is used mainly to produce sweets, but in the following years, cannabinoids as an additional ingredient will become almost ubiquitous and will be used even in products such as bread, pasta or instant soups.

For example, this summer Carrefour started selling Cannabread, a marijuana bread made in Belgium.


(Featured image by Get Budding via Unsplash)

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