It is common to see celebrities entering the business world beyond their jobs. Buying and selling real estate or setting up an audio-visual company are commonplace, but Snoop Dogg has surprised his followers by investing in the cannabis industry. The rapper started investing through his company Casa Verde Capital in the Berlin-based company Sanity Group, which is dedicated to health and wellness.
The Berlin-based company, Sanity Group, is developing health and wellness products based on cannabis. The company has just received an injection of money coming from the Casa Verde Capital company owned by the well-known rapper Snoop Dogg.
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Sanity Group received a huge investment from the Amerian company
The company Sanity Group, located in the German capital, received the investment from the American company. The economic contribution comes through the Casa Verde Capital fund, which the rapper Snoop Dogg co-founded.
Snoop Dogg is not the only celebrity to invest in the Sanity Group. According to the Bild.de a lot of celebrities are supporting the Berlin cannabis company. For example, Scooter Braun, one of the most successful music managers in the world. In fact, the American is the discoverer and mentor of pop superstar Justin Bieber.
The “Sanity Group” was founded by Finn Age Hansel and Fabian Friede. Hänsel is a member of the CDU-Mittelstands- und Wirtschaftsvereinigung (MIT), was president of JU in Flensburg and was the first CDU man to launch a cannabis company in 2019.
Cannabis for health and wellness
The young company was founded by Finn Age Hansel and Fabian Friebe in May. The company is committed to developing, distributing and marketing medical and wellness products based on cannabinoids. These products are cannabis-based remedies.
In Germany, doctors have been able to prescribe cannabis as a medicine to seriously ill patients since 2017. The precondition would be that they cannot be helped in any other way or with other drugs. Cannabis is used for the treatment of chronic pain, nerve pain, glaucoma to reduce intraocular pressure or Tourette’s syndrome. Cannabis extracts, cannabis flowers or individual cannabinoids are used. The partial legalization of cannabis was accompanied by a fierce debate.
Snoop Dogg invested $3 million in a cannabis delivery company
At the moment, in many American states, it is already legal to acquire cannabis in shops, pharmacies or licensed dispensaries. Cannabis can also be purchased online. Dutchie is a platform that offers people the opportunity to apply for cannabis directly at their home or point of interest. Thanks to the investment company owned by the famous Snoop Dogg, Casa Verde, the company intends to expand its operations.
Thanks to the support of the well-known “godfather of cannabis,” Dutchie will develop more than ever. The rapper’s venture capital company, Casa Verde, which focuses on supporting the cannabis industry, has invested $3 million in Dutchie.
Dutchie platform is based in Oregon
Currently, the cannabis company operates in two Oregon cities: Bend and Eugene. Dutchie started its operations in Bend, but CEO Ross Lipson said there has been a lot of demand in other markets. Dutchie is a platform that allows users to view the menu of a cannabis store without having to walk around the city. When a customer places an order, the courier service delivers the product or takes it to the collection point.
With the funding from Snoop Dogg of $3 million, Ross Lipson is planning to expand the company’s business. He aims to increase marketing spending to attract more consumers, which in turn will increase the number of active points of sale on the platform.
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